Professional Services includes everything from accountants to hair salon owners, from pet walkers to employment service professionals.
The saying goes ‘people buy from people’ and this stands true in professional services too. Today’s customers want to connect with the businesses they buy from, no matter what’s being sold. That means you have a duty to engage your audience, build credibility and grow relationships, all which can be effectively done through the power of social media.
Like with many digital marketing channels, knowing who your audience is and what they want to see on social media is crucial to success. This is the only way you will be able to create content that they want to engage with, whether that’s a like, comment or share. It also helps with the next step of converting your social media followers into customers.
Social media platforms are audience-first platforms. Our strategies are guided by the individuals behind the devices which makes audience data key. Start by looking at who is already following you on social, or, if you don’t have any social accounts yet, who are your existing customers? The aim is to understand who would want to engage with you on social media so you can target them better.
The saying goes ‘people buy from people’ and this stands true in professional services too. Today’s customers want to connect with the businesses they buy from, no matter what’s being sold. That means you have a duty to engage your audience, build credibility and grow relationships, all which can be effectively done through the power of social media.
Like with many digital marketing channels, knowing who your audience is and what they want to see on social media is crucial to success. This is the only way you will be able to create content that they want to engage with, whether that’s a like, comment or share. It also helps with the next step of converting your social media followers into customers.
Social media platforms are audience-first platforms. Our strategies are guided by the individuals behind the devices which makes audience data key. Start by looking at who is already following you on social, or, if you don’t have any social accounts yet, who are your existing customers? The aim is to understand who would want to engage with you on social media so you can target them better.
