Return on Initiative

Call us at 740.497.2651 or email at philmershon@returnoninitiative.com

Our Company

"We remain 100% committed to the proposition that small, medium and growing companies are entitled to outstanding representation on the web and on social media. That commitment is why the quality of our work is superior and our prices are so reasonable. We have learned that when we do a great job for our clients, our clients are better positioned to serve their own customers well. What other kind of world could you possibly want?" -- Phil Mershon

What do clients want?

• They want their businesses to grow and their revenues to increase.
• They want to provide products or services that people will buy.
• They want clients to have positive feelings about them.
• Clients want to get reliable answers to their questions in a timely manner.
• They want proof their vendors can deliver.
• They want companies such as Return on Initiative to make recommendations with assurance and confidence.
• They want to enlist companies that can increase the likelihood of success and reduce the chance of failure.
• Clients want to achieve goals and objectives within reasonable and expected time frames.
• They want to out-perform their competition.
• ​They want to acquire learning and get results in days or hours rather than weeks or months.

• The average cost we assign to a website is $249. A website with shopping capabilities built in will cost approximately $449. Many companies charge far in excess of these amounts because they hope their clients will pay it. What we want is to make web design, social media and SEO available to everyone.
• We build SEO into the websites we create. If your website was created by another company, we are happy to optimize that site for you. The cost will depend on what needs to be done, but many corrections can be done at no cost to you. Images may need to be resized and optimized, unused JavaScript and CSS may need to be removed, the site may need to be made more secure or mobile friendly. Our evaluation and consultation is free. The fixing itself can range from zero to $200. Only on extraordinarily enormous projects would we ever charge more than that.
• Promoting your business through social media should be an ongoing endeavor. Every social media post that includes a link to your website creates an internet file. When target-marketed properly, social media posts also reach many people you would love to have as clients and might otherwise never attract. We employ eighteen social media posts each day across Facebook, Twitter, Instagram and LinkedIn for an average cost to you of $79 per month. The start-up fee for the first month will be a bit higher.
• What about technical support and just regular consulting?  We are happy to take your telephone calls any time.   With the vast majority of development companies, you have to send an email and wait for someone to get back to you. 

Social media versus running ads

Some people confuse what we do with running ads​ on social media.  I am sure adverts have their place, but there are several reasons, discussed on our ad facts page, that may lead you to prefer promotion. 

Beginning with a great website design

Of course, the process begins with a great website. Some people come to us without one and we rectify that condition. Most people already have a website and many of these websites are just fine. Many, however, benefit from a little back office repair. 

One area is performance. Your website page size ought to be below 3 MB. You want very few HTTP requests. Your page loading speed needs to be faster than 5.3 seconds. So in this case, smaller is definitely better. Likewise, proper browser caching stores recent views in local memory. Another negative impact on performance is too many redirects (limit your site to one). Javascript and CSS should usually be minified wherever possible. And of course improper image size can mess you up. All of  these are issues Return on Initiative is happy to fix.

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What do search engines think about?

In the final analysis, here are the factors that Google thinks about when deciding how important your website is.

• The older your domain the better. While you cannot make your domain older than it is, you can push your expiration into the future by adding years to the expiration. 
• Maintain ownership of your domain rather than continually switching the owner.
• Keep your domain registration public.
• Your pages ought to cover several topics. 
• Page loading speed must be lightning fast. 
• Google will tell you straight up: duplicate content works against you.
• Your site should have images and those images should be optimized, meaning you should include alt text and captions, at a minimum. 
• Google Caffeine wants your content to be fresh, so update as often as necessary with substance. 
• Do not be afraid to update your pages when new information makes the old obsolete.
• Outbound links from your site to high authority sites sends trust signals to Google. 
• Supplementary content additions such as calculations devices are good for authority.
• Multimedia elements tell search engines you are professional.

Components of Google's Ranking Algorithm

Just a little more information

Your website and social media consultant is happy to discuss these and other important facts at no cost. Simply telephone 740.497.2651 or 480.737.1822 or complete our simple contact form.