What is SEO?

Search engine optimization: The actions necessary to make your website better understood by Google, better rewarded by Google, and better appreciated by visitors. Here at Return on Initiative, we see this as a process that encompasses many elements: driving traffic through social media, indexing through search engines, strengthening position through extensive backlinks, but also through use of a number of internal technical matters, including: 

• eliminating render-blocking issues
• reducing unused CSS
• reducing unused JavaScript
• reducing initial server response time
• avoiding multiple page redirects
• serving images in next-gen formats
• optimizing images
• resizing images
• enabling text compression
• making sure documents have meta descriptions
• using h1 tags
• making sure links are crawlable
• adding alt text to images

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SEO is about more than just making it easier for Google to crawl your website. It is about showing Google just how relevant your website is. Because that is the thing that Google cares about more than any other: providing their users with relevant recommendations.
Most of these fixes are cheap and easy--many are free. In many cases, they simply re4quire the installation and activation of an updated plug-in. In all cases, they should be enacted by people who have experience. These are things we do every day. Ask us about them.