What tools do we use to validate our clients' needs and to measure the efficacy of our initiatives?
SemRush: An online visibility management platform. SemRush shows a website's Authority Score, organic search traffic, number of backlinks, distribution by country, top organic keywords, main organic competitors, top anchors, referring domains and indexed pages.
Wordtracker: Scores the website on five important metrics and also lists keywords on the page, along with keyword opportunities not on the page.
SE Ranking: Shows the Domain trust score, organic traffic clicks, number of backlinks and referring domains, organic keywords and their position on SERPS, and a list of the top pages in organic searches.
Ahrefs: Possibly the most accurate source of information regarding a website's backlinks, this also reveals a site's domain rating and gives a list of the top 100 backlinks to the website.
BDC Assessment: Scores the overall value of a website and provides binary assessment in terms of social, local, website build, mobile, paid search and organic search.
Website Grader: Provides an overall score and rates the website along the areas of Performance, Mobility, SEO and Security. Also makes reasonable suggestions geared towards improvement.
Web.Dev: Evaluates website on four metrics: Performance, Accessibility, Best Practices and SEO. Offers the most valuable solutions for improvement.
Google Analytics: The gold standard. Users, sessions, bounce rate, duration, location, pages visited, and just about everything else you can use. Occasionally suggests remedies for internal issues.