What tools do we use to validate our clients' needs and to measure the efficacy of our initiatives?
Alexa Rankings: A website analysis that shows a given site's rankings relative to the other websites in the world, as well as in the specific industry. Also provides select keywords and count of backlinks. May show site engagement, time on site and bounce rate.
SemRush: An online visibility management platform. SemRush shows a website's Authority Score, organic search traffic, number of backlinks, distribution by country, top organic keywords, main organic competitors, top anchors, referring domains and indexed pages.
Wordtracker: Scores the website on five important metrics and also lists keywords on the page, along with keyword opportunities not on the page.
SE Ranking: Shows the Domain trust score, organic traffic clicks, number of backlinks and referring domains, organic keywords and their position on SERPS, and a list of the top pages in organic searches.
Ahrefs: Possibly the most accurate source of information regarding a website's backlinks, this also reveals a site's domain rating and gives a list of the top 100 backlinks to the website.
BDC Assessment: Scores the overall value of a website and provides binary assessment in terms of social, local, website build, mobile, paid search and organic search.
Website Grader: Provides an overall score and rates the website along the areas of Performance, Mobility, SEO and Security. Also makes reasonable suggestions geared towards improvement.
Web.Dev: Evaluates website on four metrics: Performance, Accessibility, Best Practices and SEO. Offers the most valuable solutions for improvement.
Google Analytics: The gold standard. Users, sessions, bounce rate, duration, location, pages visited, and just about everything else you can use. Occasionally suggests remedies for internal issues.