How to Promote a Website

Index website once each month through multiple search engines.
Submit website to multiple online directories
Create business social media pages for the business on Facebook, Twitter, LinkedIn, Instagram, Tumblr, Flickr and Pinterest.
Post on each of these social media every day.
Post on each of these social media many times throughout each day.
Each post must include a link to the website, relevant and engaging text, and a compelling image(s).
Provide many high authority backlinks to the website.
Avoid low authority backlinks.
When including what images to include on social media posts, make sure file names are relevant to the website.
When posting images on LinkedIn, include Alt Text.
Compose and publish one article about the business (including reference to website) on LinkedIn each month.
Install Google Analytics and Bing Analytics into website.
Make your computer's browser Google Chrome
Install Alexa on browser
Optimize all images on website
Minify Javascript and CSS
Reduce number of HTTP requests.
Website must be mobile friendly.
Use H1 tags and put keywords in them.
Use outbound links to relevant, non-self-serving websites.
Get good reviews posted on Facebook and Google
Use Google My Business.
Sitemap installation is necessary
Establish multiple metrics to measure website legitimacy and relevance, including Alexa, SemRush, MajesticSEO.
Measure website speed at least once a week.
Understand that what you are seeking is organic traffic--people keying in words in search fields on engines and selecting your website and understanding that yor position on those search engine results pages (SERPs) is a determinant factor in getting selected by the visitor. When someone discovers your website in this organic manner, the act of commerce is much more likely.
Privacy policy and terms of services pages make great SEO and happy customers as well.
Extend the expiration date of your domain as far into the future as possible.
SSL Certificate is essential and ought to be free, although some hosting companies will make you pay.
Breadcrumb navigation--especially on store pages--helps search engine bots to help you.
Build a YouTube channel that displays video about your business and which also links to the website.
.gov and .edu backlinks to your site improve Page Rank and therefore SERP.
Avoid 301 redirects. These slow down loading speed and interrupt analytic flow and are possibly weird.
Do not tolerate broken links.
Bounce rate should be lower than 69% at all times.
Websites with lots of direct traffic are considered by Google to be of a high quality.
Bookmark your website. Chrome knows what sites are bookmarked. Chrome tells Mama Google when your website is bookmarked by you and by others. The more bookmarks your site has,, the better. Always ask new clients to bookmark your website.
You should blog on your website.
Other people should comment on your blog posts.
Dwell time, as it is called, is quite important. When someone has found your website from search, the longer the visitor stays on your website, the more relevant Google infers the website is.
Geo Targeting is real. Google favors websites with servers near the visitor.
If people search on Google for your specific brand, Google determines your brand is legitimate and relevant.
Get lots of LIKES on your linked Facebook page.
Get many followers on your linked Twitter page.
You must have a LinkedIn page for yor business--and link it to the website or vice versa
Avoid pop ups altogether
Never use auto-generated text, either on your website or on your connected social media. Google will know. Google will be unhappy. Stay away from any company that promises to use AI-driven social media posts. Google hates them.