How to Promote a Website
- Index website once each month through multiple search engines.
- Submit website to multiple online directories
- Create business social media pages for the business on Facebook, Twitter, LinkedIn, Instagram, Tumblr, Flickr and Pinterest.
- Post on each of these social media every day.
- Post on each of these social media many times throughout each day.
- Each post must include a link to the website, relevant and engaging text, and a compelling image(s).
- Provide many high authority backlinks to the website.
- Avoid low authority backlinks.
Guest blogging can help
Create infographics.
Join appropriate Facebook groups
Use Instagram stories
Of course, the process begins with a great website. Some people come to us without one and we rectify that condition. Most people already have a website and many of these websites are just fine. Many, however, benefit from a little back office repair.
One area is performance. Your website page size ought to be below 3 MB. You want very few HTTP requests. Your page loading speed needs to be faster than 5.3 seconds. So in this case, smaller is definitely better. Likewise, proper browser caching stores recent views in local memory. Another negative impact on performance is too many redirects (limit your site to one). Javascript and CSS should usually be minified wherever possible. And of course improper image size can mess you up. All of these are issues Return on Initiative is happy to fix.
One area is performance. Your website page size ought to be below 3 MB. You want very few HTTP requests. Your page loading speed needs to be faster than 5.3 seconds. So in this case, smaller is definitely better. Likewise, proper browser caching stores recent views in local memory. Another negative impact on performance is too many redirects (limit your site to one). Javascript and CSS should usually be minified wherever possible. And of course improper image size can mess you up. All of these are issues Return on Initiative is happy to fix.