Our Credo

Our Credo

For what does Return on Initiative stand? What are the values we hope we share with our clients, or colleagues, and even our competitors?

Return on Initiative believes that having the foresight, the chutzpah, the drive and, yes, the initiative to work hard today so that you can be inspired to work even harder tomorrow and accomplish twice as much--yes, we believe in that the way we believe in fresh air and sunshine. When you put energy out,  you expect to get something of equal or greater value in return. Isaac Newton's Third Law of Motion states that for every action, there is an equal and opposite reaction. When our clients spend money to allow us to work hard for them, we expect them to be rewarded in kind. 
Back when we started this company, way back in late 2009-early 2010, all we did in those days was to build websites (most of which feel embarrassingly primitive by today's standards) and our method for acquiring clients was a bit unique. A friend came to Lisa Ann and me saying he had dived through the dumpster of a company in the telemarketing business and had a huge stack of leads. We paid that guy $100 and started dialing from home. 
Fast forward to today. Most of the time people call us--rather than the other way around. They want to know what we think of their existing websites. They want us to build them a website or to maintain an existing one. Many others want us to optimize their websites or to promote it through different social media channels.
We do all these things. I like to believe we do them well. The numbers I see and the telephone calls I receive indicate our clients are happy with our work.
Having accomplished our share of success, we find ourselves in the fortunate position of being able to be just a bit picky about the clients with whom we work. Our clients are reputable. Our clients are honest. Our clients do well by doing good. 
We hold ourselves to those same standards. 
If you are an existing customer of ours, we believe in you and we honor you for your commitment. Most of all we thank you for allowing us to work with you to accomplish your goals.
If you are not yet a customer, we hope one day to see you on our client list. I believe you will be far more than merely satisfied. We believe you will be a client for life.