Future of food in franchising with Mariel Miller
Join Tackle What's Next’s popular franchise resource, Mariel Miller & her guests explore Franchising, Food & the Future on this month’s exciting livestream!
WATCH THE REPLAY OF THIS LIVE EVENT WITH SOME VERY SPECIAL PEOPLE!
Join us and see why franchising largest category - QSR - attracts some of the greatest talent as franchise partners.
YES! You can get in the game!
You'll be pleasantly surprised to learn how affordable and profitable FOOD concepts can be, and how curious and talented people in life transition explore this option.
I can only tell you how we do it.
First, a little about Return on Initiative. We have three offices: two in Phoenix and one in West Virginia.
Second, we started out very small.
Third, we are no longer small.
LinkedIn should be your friend. As with all friends, you must treat it with respect. I know many people with more than five thousand contacts on LinkedIn who have been kicked off the platform because they sent out too many messages in too short a time period, or because they kept referring people away from LinkedIn itself. LI exists to make money by providing an essentially free service--although you would be well-advised to use their premium version. As a provider, they want their 610 million members to be happy. Those members cannot remain happy if they are constantly bombarded by your messages. That is why a lot of users send out birthday greetings through LinkedIn. Here is why. They all watched the original Oliver Stone movie Wall Street and observed that Charlie Sheen sent Michael Douglas a birthday present and landed the account.
Here's the real deal: When you get ten thousand birthday greetings through LinkedIn, you just don't care. What your prospect would like would be a private email, perhaps, or maybe a card in the mail that arrives on time, or maybe even a sample of whatever it is your company makes or sells, or an invitation to a podcast, or to a webinar, during which you make a point of celebrating the person's birthday.
The point should be obvious: If you try to automate your connections, you will burn through them and will then spend more time replacing them with new ones when what you should have been doing is treating each and every one of those connections like the potential diamond mine that it could well be.
Slow down. You move too fast. You got to make the morning last.