We are often asked here at ROI how someone can tell if we are being successful in our social media and SEO endeavors. The gut reaction is to reply that if your telephone is ringing, if your inbox is overflowing and if your order department cannot keep up, we are probably doing a magnificent job.
All humor aside, Return On Initiative does use several "metrics" or measurements to track the progress of our efforts.
Alexa ranks websites from 1 to 30,000,000, with 1 being the best and usually Google. But they also supply useful information that you should be getting from the analytics you forgot to install on your site's back office: average visitor time on site, bounce rate, number of visitors, impact of social media, country popularity--these are all things you or your website guy/gal need to obsess over daily.
SemRush bills itself an online visibility platform and that works. Some of he information the free version supplies (up to 10 searches per day) is Authority Rank (which of course influences your Google position and hence is very important), organic search traffic, backlinks, keywords, and main organic competitors, the latter helping to identify domains and the attached websites that are competing with you for organic search traffic.
Another tool we like is Check Page Rank, which tells the number that Google has assigned to your popularity on the familiar one to ten scale. But it goes beyond that, even supplying domain authority, trust flow, citation flow, and the ever popular spam score, the lower the number of which for you the better.
The Hoth prides itself--and with good cause--with furnishing its users with their website's most popular keywords, their ranking on search engine results pages and the volume of those searches rounded to the nearest ten. Our advice with this organization is to stick with the free stuff. While there may well be value in the Hoth's ability to add links in what they describe as a white hat manner, we personally suspect that having someone else write vague articles on vague publications is just weird. Return on Initiative writes articles for our clients and publishes them specifically on LinkedIn, where they do the most good. But The Hoth's free tools are still terrific.
HubSpot's Website Grader is a true gem. The free process scores your website on performance, SEO, Mobile and security, and tells you what you can do or get done that will improve your score and hence the experience you provide for your visitors.
The BDC Website Assessment Tool is splendorific, if that's a word and it certainly should be. It provides a view of your social media presence, your reviews, your listings, your mobile speed and how many words are in your top five pages. Get down with the get down, people.
Ahref's Backlink checker does more than check backlinks. It provides an accurate domain rating from one to one hundred, the number of real backlinks to your website, a partial list of those backlinks, and the domain rating, url rating, referring domains and traffic of those backlinks. If you ever want proof that the quality of the backlink is more important than the number of them, this will prove it.
The Moz Link Research Overview will allow you ten free searches per month with highly detailed information about the number and efficacy of your website's backlinks.
These are only a few of the assessment tools available online. But we have found these to be of these highest value and believe you will as well.
Staying Busy During Covid 19
I suppose there is no excuse for having nothing to do during the next few days/weeks/months. For instance, we have some clients who are offering all kinds of good stuff either free or very much on the cheap. For instance?
Dr Darren Starwynn is hosting on online retreat for Lightworkers beginning May 1 at 630PM PST via Zoom and continuing May 2 900AM - 400PM PST. https://drstarwynn.com/lightworkers-workshop/
Then Mariel Miller, aka The Franchise Advisor, offers her free webinar called Where Wealth Will Be Built Post-Corona once a week. The next executive briefing is April 28, 400PM EST and you can register here: https://bit.ly/AttendFranchiseOpptyBriefing
Learn about Healthy Water with Vickie Johnston free each Saturday from the comfort of your rocking chair by calling at 1030 Am PST at 760.548.9574. Vickie shares the story and benefits of Cellular Tea this week.
Hugh Ballou and the great folks a Synervision are hosting the NonProfit Reactivation Symposium Elevating Leadership & Organizational Impact in he New Normal May 1, 2020 from 10Am to 630Pm EST and you'd be silly not to check it out at https://bit.ly/2zq88W9 .
Friend to us all Andrea Lieberstein recently presented a Mindfulness Meditation which I am happy to say is still available on YouTube at https://youtu.be/7_kl0NA9Q_s and you may be surprised at what all you learn.
And of course there is the big LIVE Online Virtual Event with “The Profit Coach”, Susie Carder June 26 - 28 for which you can with good cheer register right here: https://live.susiecarder.com/invitation1
As new items come up, I will keep you advised.
Addressing the Impact of Covid 19
I received an offer for a $25 Amazon gift card in exchange for completing a survey about our company's payment processor. I get these offers every three to six months and I love getting them because I like the instant delivery of the gift cards and also because these particular surveys cause me to consider where our business, Return on Initiative, sits in the bigger scheme of things.
So I took the online survey and it was well worth the ten minutes required. The focus of this survey was "How has Covid-19 Impacted your business?" That is certainly a topic that is timely. As I was going through the questions and my answers, I considered that our business is off by about 15%. I already knew this, of course. But it was different sharing that fact with an anonymous entity. I also considered how our small bit of downturn has been the result of our clients and potential clients having their own businesses in decline. We all know that Restaurants and other service industry businesses have had to make adjustments, but how does a house painting company adjust to a virus? How does a small town hotel?
I think here are lessons here for the future. If here is a way--any way--for your business or anyone else's business to have a backup plan that allows for online revenues, now is a great time to make those plans. If business is off, maybe you have a little extra time that you wish you could put to good use. Let me give you an example.
Not far from here is a nice lady who owns a fantastic souvenir and gift store that sells beautiful merchandise to local people. If she had had an online store presence on her otherwise beautiful website, she might not have been hit quite so hard. Clearly, ecommerce is not the answer for everyone because industry structure as it now stands can make that impractical. But suppose you do own a charming bed and breakfast in a lovely rustic community. Wouldn't it be nice if you could host watch parties that show off your furnishings, as well as local points of interest. You might even offer remote online "tours."
The point is that here may be all sorts of ways to shift your company structure so that it (temporarily, one hopes) fits in with the current social distancing and stay in place orders. It is certainly worth considering.
Open Letter to America
I don't want to get mean here. You know from experience that I have a powerful way with words and that--should I choose to do so--I could bring you to a quivering mass of moldy jello before breakfast. So just sit there a minute, read this, and don't interrupt.
It seems that over the last week, some of your "people" have decided that "stay at home" orders are somehow infringing upon their freedoms and it appears they just aren't going to take it any more. Just yesterday, people in Colorado, Illinois, Florida (natch), Tennessee and Washington state took to the streets carrying signs with misspelled words that basically translated into : "My freedom to march up and down the street crying like a well-armed prima donna dilettante with a case of aggravated paranoia and bad breath to match outweighs your right to stay healthy."
Earlier in the week, similar bands of outraged borderline personality disorder adherents from California, Michigan, Virginia, Utah, North Carolina and even sweet home Ohio decided to take back the deserted streets in support of the cause of. . .of. . . well, somebody told them it was a good idea. Specifically, the DeVos family. You know, Betsy DeVos, the billionaire Secretary of Education and her brother in deceit Erik Prince, former head of Blackwater USA (they love to attach your name to their machinations, don't they?). That family.
Some of these billionaires have convinced their fans and supporters among the lumpen-proletariat that all this deep state chicanery is costing working people their livelihood and therefore by God ought to by fun or by gun be brought to an ignoble end.
I don't have to tell you, America, that 1200 bucks doesn't do much to feed the bulldog, but when most of that money ends right back in the pockets of rich folks who sell poor folks crap they don't need, one need not be Milton Friedman (he of supply-side fascism) to recognize the fallacies in the whole ordeal. The only people being hurt to any real extent here is in the form of a paper cut--billionaires losing out on a few extra slices of the diminishing pie. Meanwhile, grandpa is being hooked up to a ventilator and they're still burying bodies in the alleys.
That all said, America, land that I do indeed love, I hope you will slap these people of yours awake this morning and set them right. Have them turn off Fox News for five minutes, have them stop injecting messianic balderdash into every reference to the tyrant, and ask them nicely to go home and play violent video games to help them sublimate their sexual yearnings for their maternal parents.
Whew! So glad I did not have to get ugly about this. Have a great day, America!
Return on Initiative is most happy to announce a new client, Grapefruit Blvd, a fully licensed premier cannabis manufacturer and distributor in the state of California's legal cannabis marketplace.
Free Promotional Videos
Beginning today, Return on Initiative is offering free promotional video clips to any customer who buys a website or social media plan from us.
Visit us for samples.
Thank you to our clients.
Susie Carder, Mariel Miller, Hugh Ballou, Flood Waters, Alderson Main Street, BistroUX, Verb, Laundranet, Town of Alderson, Ron Romero, Wioleta Kapusta, Laleh, Doris Kasley, George Gadzik, Power Plus 2, Keep It Clean, Kenny Trett, Monica Broussard, Steve Pennington, Michelle, Gary Lee Price, Vickie Johnston, Darren Starwynn, Bridge To Mastery, David Lieberstein, Andrea Lieberstein, The Bonsai Urn, Your Well Nourished Life, Emergency Plumbing Leads, Very Healthy Water, Very Very Healthy Water, Very Healthy Water Systems, Tumeric, Veiled Movies, Nashville Bound, Dee Dee Fanning, Regency International Pageant, Bikini USA, Lucretia Torva, My Country Crush, Reiki Ranch, Jill Lublin, Doreen Milano, Sarah Baptist, Ann Hoff, Avesence, GNL Landscaping, Profound Financial, Dana Earhart, Three 2 Go Music Alliance, David Corbin, Neverland Rascals, Danna's Diary, Honor Your Love, Salter Racing Engines, Emra Smith, Family in Distress, Emco Hanover, Kids Discount Furniture. You mean the world to us.