RETURN ON INITIATIVE
  • Website Design
  • A Few of our clients
    • Return on Initiative >
      • How to Promote a Website
      • Search engines and Directories
      • Terms >
        • Privacy
        • Ad Facts
      • Facebook Pages
      • Ranking factors
      • Switching site to existing domain
      • What the Right Website Can Do
      • Industries Benefiting Most from SEO and Social Media
      • Error codes meanings
      • Your website can't do it alone
      • Social Media Options
      • Why Facebook Ads Aren't Working
      • SEO
      • Remembering Lisa Ann Goodrich
  • Contact
  • What They're Doing
    • Social Media Apps

Facts about ads and promotion

  • Google and Facebook still hold the largest share of total US digital ad spend, with 38.6% and 19.9%, respectively.
  • Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
  • The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network.
  • The average cost per click (CPC) in Google Ads across all industries is $2.69 on the search network and $0.63 on the display network.
  • ​Omnichannel strategies drive an 80% higher rate of incremental store visits for local businesses.
  • Social media platforms capture 33% of the time users spend online.
  • 4 in 10 internet users say they follow their favorite brands on social media.
  • 37% of online shoppers say they use social media for “purchase inspiration.”
  • 69% of digital media time is spent on mobile devices.
  • 82% of smartphone users consult their phones while in a store.
​Copyright © 2010-2021
Return on Initiative
2840 West Vermont Avenue
​Phoenix AZ 85017
Return on Initiative​
1107 W. Woodland Ave

Phoenix AZ 85007
Return on Initiative
​413 Washington St

Alderson, WV 24910

740.497.2651
480.737.1822

email us


  • Website Design
  • A Few of our clients
    • Return on Initiative >
      • How to Promote a Website
      • Search engines and Directories
      • Terms >
        • Privacy
        • Ad Facts
      • Facebook Pages
      • Ranking factors
      • Switching site to existing domain
      • What the Right Website Can Do
      • Industries Benefiting Most from SEO and Social Media
      • Error codes meanings
      • Your website can't do it alone
      • Social Media Options
      • Why Facebook Ads Aren't Working
      • SEO
      • Remembering Lisa Ann Goodrich
  • Contact
  • What They're Doing
    • Social Media Apps