Facts about ads and promotion

• Google and Facebook still hold the largest share of total US digital ad spend, with 38.6% and 19.9%, respectively.
• Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
• The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network.
• The average cost per click (CPC) in Google Ads across all industries is $2.69 on the search network and $0.63 on the display network.
• ​Omnichannel strategies drive an 80% higher rate of incremental store visits for local businesses.
• Social media platforms capture 33% of the time users spend online.
• 4 in 10 internet users say they follow their favorite brands on social media.
• 37% of online shoppers say they use social media for “purchase inspiration.”
• 69% of digital media time is spent on mobile devices.
• 82% of smartphone users consult their phones while in a store.